Introduction:
Who doesn’t care to increase his business by manifold? As a business owner, if you have little to no time and budget at hand to shoot up your business, traffic, and sales, then using social media would be the best alternative!! You will be amazed to learn that around 90% marketers today are using social media. They have claimed that social media has generated an immense boost-up in exposure of their businesses.
Many business people are losing a phenomenal business opportunity because they are not using cost-effective social media resources. In today’s rat-race market with a steeply competitive environment, social media marketing is one of the crucial elements for having success in overall marketing campaigns.
Let us explore the potentials for your business growth by using social media platforms. We also intend to diminish any confusion by a thorough explanation of the incredible and affordable benefits of using social media to market your business.
- Rising Brand Awareness
For increasing your business visibility, social media is one of the most effective and cost-efficient digital marketing tools. Strategic marketing campaigns on social media will engage a large set of your target audience or the consumers. So,this will exponentially increase your brand recognition.
The process is super easy. Just start by creating social profiles of your business and begin interacting with your employees, sponsors, business partners and potential customers. Request them to like & share your contents. Highly engaged and shared contents get introduced to a new network of individuals who you can turn to be your consumers. This will help increase your brand awareness and build your business a trustworthy & reputed venture.
So, by investing a few hours in a week, you can utilize social media marketing as a huge influx to greatly expose your business. When you have a stunning page on social media and use it regularly, it will surely generate a huge audience for your business.
- Higher Traffic Volume
If you don’t use social media marketing tools, you will lose the opportunity of grabbing a huge inbound traffic. You are only limited to the usual customer segment of your business.
Social media profiles of your business are the influential gateway to inundate the website with high volume of traffic beyond your loyal customer circle. The audio, video and written blog contents you publish and post on your social media platforms open the opportunity to acquire new clients.
People of varying backgrounds and tastes & preferences congregate on social media. They have different needs, wants, demands and different ways of thinking. By publishing contents on a regular basis, your potential consumers will flow to your website organically.
- Enhanced Ranking on search Engine
Being able to rank in the top positions for your keywords will revolutionize your traffic and continue to generate positive results for your business. Today, everyone uses Google to find information, and they likely won’t navigate past page 1 because their answer normally is on the first page of results.
If your business website isn’t ranked towards the top of search engine results, you should probably adjust your search engine optimization strategy. To give yourself the best chance of ranking better through social media, create high quality content that integrates your targeted keywords.
Content such as blogs, infographics, case studies, business information, and employee photos will make your business’s social media profile intriguing and credible. Once you begin posting quality content, you’ll begin to build a social media community where followers will “like” and “share” your content.
Most importantly, it gives you more opportunities to get in front of industry influencers who will write about your business and provide links back – which will help to directly increase search engine rankings.
- Increased Conversions
With increased visibility, your business gains more opportunities for conversion. Every blog post, image, video, or comment may lead viewers to your company’s website and increase traffic. Social media marketing allows your business to give a positive impression through a humanization factor.
When brands are interactive by sharing content, commenting, and posting statuses on social media, it personifies a brand. People prefer to do business with other people, rather than companies.
People will mention your brand to a friend when your products or services are needed, overall providing your business with social proof of its quality. As reported by Social Media Examiner, about 66% of marketers saw lead generation benefits by using social media platforms at least 6 hours per week. Putting your brand in an atmosphere where people are sharing, liking, and talking, can only improve the conversion rates on your existing traffic.
- Stronger Customer Satisfaction
Social media is a networking and communication platform. Creating a voice for your company through these platforms is important in humanizing your company. Customers appreciate knowing that when they post comments on your pages, they will receive a personalized response rather than an automated message.
Every customer interaction on your business’s social media accounts is an opportunity to publicly demonstrate your compassion for your customers. A brand devoted to customer satisfaction that takes the time to compose personal messages will inherently be viewed in a positive light, even if responding to a customer complaint.
- Upgraded Brand Loyalty
One of the main goals of almost all businesses is developing a loyal customer base. Considering that customer satisfaction and brand loyalty typically go hand in hand, it is important to regularly engage with consumers and begin developing a bond with them.
Social media is not just limited to introducing your brand’s products and promotional campaigns. Customers see these platforms as a service channel where they can communicate directly with the business.
The millennial generation is known for being the most brand loyal customers of all. Studies show that this segment of customers is 62% more loyal to brands that directly engage with them on social media. Since these technology natives require communication with their brands, businesses must implement social media marketing to get the attention of their most influential consumers.
- Greater Brand Authority
Customer satisfaction and brand loyalty both play a part in making your business more authoritative, but it all comes down to communication. When consumers see your company posting on social media, especially replying to customers and posting original content, it makes you appear more credible.
Regularly interacting with customers demonstrates that your business cares about customer satisfaction, and is available to answer any questions that they might have. Satisfied customers are eager to spread the word about a great product or service and they usually turn to social media to express their opinion.
Having customers mention your business on social media will advertise your business, and show new visitors your value and brand authority. Once you obtain a few satisfied customers who are vocal about their positive purchase experience, you can see the power of “Word of mouth”. Now, you can let the advertising be done for you by actual customers who enjoyed your product or service.
- Cost-Effective Strategy
Social media marketing is possibly the most cost-efficient part of an advertising strategy. Signing up and creating a profile is free for almost all social networking platforms, and any paid promotions you decide to invest in are a relatively low cost compared to other marketing tactics.
Being cost-effective is such an advantage because you can see a greater return on investment and retain a bigger budget for other marketing and business expenses. If you decide to use paid advertising on social media, always start small to see what you should expect.
As you become more comfortable, fine tune your strategy and try increasing your budget. Just by spending a small amount of time and money you can significantly increase your conversion rates and eventually get return on investment on the money you initially invested.
- Laser Focused Market Insights
What better way to know the thoughts and needs of your consumers than by directly talking to them? One of the most valuable advantages of social media is marketplace insight.
By monitoring the activity on your profiles, you can see customers’ interests and opinions that you might not otherwise be aware of if your business didn’t have a social media presence. Using social media as a complementary research tool can help gain information that will aid you in understanding your industry.
Once you gain a large following, you can use additional tools to analyze the demographics of your consumers. These tools give you the ability to measure conversions based on posts on various social media platforms to find the perfect combination for generating revenue.
- Becoming the Thought Leader
Posting insightful and well-written contents on your social media is a great way to become an expert and leader in your field. There is no one way to become a thought leader – it requires work that can be supported by online networking tools.
To establish yourself as an expert, be sure to utilize social media platforms and build your presence. Be communicative, connect with your audience, share content, and promote your authority. When your social media campaign is aligned with other marketing efforts, your skills will be highlighted and followers will look up to you.
Being able to directly connect with your customers creates a relationship that they will value, allowing you to become a notable influencer in your field.
Why Waiting!! Get Started Now:
It’s clear that social media marketing has its unparalleled advantages. If your business doesn’t already have the appropriate profiles, create them! Fill out your business’ information and post some engaging content to begin gaining followers.
As mentioned, ask people relevant to your business to “like” and “share” your page to help build your profile. With consistent updating, the right social media marketing strategy will lead to increased traffic, better SEO, higher conversion rates, improved brand loyalty, and much more.
There are virtually no reasons not to implement social media into your marketing strategy. Since it is so cost-effective, there is hardly anything to lose.
Your competition is most likely already on social media, so don’t let them take your potential customers. The sooner you start, the sooner you’ll see growth in your business.
