PREMIUM ECOMMERCE BRAND
Campaign Goal: Promote Ramy chapstick to build brand awareness
Background: RAMY Cosmetics is a popular name among the people of Bangladesh.It has a new addition to Ramy Cosmetics' lip care category containing 4 types of flavors such as Lemon , Aloe Vera, Strawberry, Orange.
Objective: Our primary objective was to generate a TOMA through a digital campaign in Dhaka division along with other divisional cities.
Result: Achieved 50000 ad recall lift through from facebook and Youtube and got around 70 Million reach with 8.8 Millions engagements.
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